Don't chase customers -- attract them instead. Turn your extensive knowledge and experience into case studies, white papers, articles, even books -- brimming with valuable content and branded with your name. "Information marketing" demonstrates your expertise, delivers real value, and positions you as an expert in your field. And who doesn't want to do business with an expert?
It's been said many times before, but it's worth repeating:
"Find something you love to do and you'll never have to work a day in your life."Harvey MacKay of Swim with the Sharks fame. (No relation, unfortunately.)
posted by Tom McKay @ 6:43 AM
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As a former news reporter, CBS Network feature correspondent and technology columnist, I specialize in "information marketing" -- helping clients share their professional expertise in articles, columns, newsletters, case studies, white papers, books, etc. It's a low-key, no-hype way of attracting potential clients, instead of chasing them.
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1 Comments:
Hi Tom,
Take a look at my website www.bpanalyis.com and please comment through the blog. We put so much effort into these posting, that comments feel as wonderful as receiving mail in camp, prison, Vietnam, or, in the case of my father-in-law, at his dementia unit.
Hope to hear and keep writing.
Ed Coletti
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