Writing tip: How to add urgency to your PowerPoint pres

Here's another writing tip for your next PowerPoint presentation:

Create slide titles that convey a sense of urgency, news, importance.

How? One way is to write them like a headline you'd see in a newspaper. For example, instead of using the obvious (and boring) slide title "Q4 Sales Report," try this instead:

"Q4 Sales Soar" or "Q4 Sales Sag" or "Q4 Sales Inch Higher"

Maybe even :

"Sales, Revenues Skyrocket in Q4"

I'm not talking about changing the message or hiding facts -- just finding a more dynamic and interesting way to convey your message. It might seem like a small thing. But using action words to add a sense of urgency is another subtle way to increase the power and importance of your entire presentation. It's more fun for your audience, too.

PS: The same principle can be applied to the headings and subheads in memos and reports, too.

Agree? Disagree? What do you think?