Making money -- or meaning: Kawasaki

What's the goal of your business? To make money, right? Actually, that's misguided, says the wise former Apple "evangelist" Guy Kawasaki, now a venture capitalist.

The first thing I learned is that the people who change the world—the people who really make a difference—aren't motivated by money.

Instead, Kawasaki notes, they want "to make meaning and create products they themselves would use." I totally agree. Apply those principles to your business, and watch it flower.

There are three principle ways of making meaning, says Kawasaki.

"The first is to increase the quality of life of your customer.

"The second way is to right a wrong: To take something and look at the marketplace and say, 'You know, there must be a better way to do this.

"The third way is to perpetuate something good."

That seems to me to be a pretty simple recipe for successs, both worldy and spiritual. So take a step back and look at yourself, your business, your employees.

Are you just in it for the money?

More from Guy here.