Don't chase customers -- attract them instead. Turn your extensive knowledge and experience into case studies, white papers, articles, even books -- brimming with valuable content and branded with your name. "Information marketing" demonstrates your expertise, delivers real value, and positions you as an expert in your field. And who doesn't want to do business with an expert?
Brian Clark of Copyblogger is right.
"There’s no better business in the world than being both the manufacturer and direct seller of your own high-margin product. Information products may be the best product of all, as it takes only your mind and your time to manufacture them..."Read the rest of his post at Darren Rowse's Problogger.
posted by Tom McKay @ 8:47 AM
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As a former news reporter, CBS Network feature correspondent and technology columnist, I specialize in "information marketing" -- helping clients share their professional expertise in articles, columns, newsletters, case studies, white papers, books, etc. It's a low-key, no-hype way of attracting potential clients, instead of chasing them.
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