Why does it take so long to write?
"The best writing is rewriting."
(E. B. White)
posted by Tom McKay @ 10:23 AM
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Attract More Customers
Don't chase customers -- attract them instead. Turn your extensive knowledge and experience into case studies, white papers, articles, even books -- brimming with valuable content and branded with your name. "Information marketing" demonstrates your expertise, delivers real value, and positions you as an expert in your field. And who doesn't want to do business with an expert?
Thursday, April 19, 2007
(E. B. White)
About Me
- Name: Tom McKay
As a former news reporter, CBS Network feature correspondent and technology columnist, I specialize in "information marketing" -- helping clients share their professional expertise in articles, columns, newsletters, case studies, white papers, books, etc. It's a low-key, no-hype way of attracting potential clients, instead of chasing them.
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Previous Posts
- Writing secret
- How long should your copy be?
- Do your customers wonder about you?
- Why your customers aren't paying attention
- Does your writing need an editor?
- The secret of spreading "sticky" ideas
- Business books attract clients: example #2
- Win clients with your own business book
- Body language: business tool or manipulation?
- Voicemail dos and don'ts
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