Having trouble writing about your business?
"You know the really hard thing about writing? You not only have to think up all the words, you have to put them in the right order."
Labels: attract customers, communication, marketing, writing
Don't chase customers -- attract them instead. Turn your extensive knowledge and experience into case studies, white papers, articles, even books -- brimming with valuable content and branded with your name. "Information marketing" demonstrates your expertise, delivers real value, and positions you as an expert in your field. And who doesn't want to do business with an expert?
"You know the really hard thing about writing? You not only have to think up all the words, you have to put them in the right order."
Labels: attract customers, communication, marketing, writing
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