A marketer's introduction to blogging

Sure, you and I may be convinced of the value of blogs. But it's hard to come up with a quick, convincing answer when other people ask, "Why bother blogging?"

Well, now we don't have to -- Rich Brooks has created one for us. Rich, who's a regular contributor to Business Blog Consulting, has posted an excellent introduction to blogging on his company blog.

It very concisely answers those pesky Big Questions that bosses, clients and other purse-string holders ask. Like:

What are the benefits?
What's required?
How do I start?

Check it out. The effort you save may be your own...