Blog communications tips - minus one

A recent post on the newly-reincarnated Business Blog Consulting asks, "What will a blog do for my business?"

Probably nothing, says John Jansch of Duct Tape Marketing fame, unless you follow his excellent suggestions. John's list of blogging must-do's are great, but he forgot one important thing -- probably the MOST important thing. Take a look at his list and see if you can spot what's missing:

"Using a blog correctly for most small businesses means these things at a minimum:

• Post almost daily - keep at it for months
• Answer the questions your clients ask you in your posts
• Promote the heck out of your blog online and offline
• Build a network of users and connectors around your blog
• Read and participate in other blogs almost daily
• Integrate your blog into your web site, ezine and marketing materials
• Update the non-post elements of your blog
  

All good advice. What John knows (but probably just forgot to mention) is perhaps the most important thing of all: To provide information of interest and value to your target market.

So it takes both quantity and quality. Without both, your readers won't come back, no matter how often you post.