Home parties are back

So says USA Today, anyway.

Home parties are swinging again with products as eclectic as home décor and as common as crayons. Customers are flocking to those gatherings for the personal touch and service they afford.

The Direct Selling Association says 74% of us have purchased something via direct selling. Sales, almost all of it from parties, hit nearly $30 billion in 2003, vs. $17 billion a decade ago.

A home party sales channel can boost familarity, build trust and strengthen your brand. Could your business sell via home parties?