Don't chase customers -- attract them instead. Turn your extensive knowledge and experience into case studies, white papers, articles, even books -- brimming with valuable content and branded with your name. "Information marketing" demonstrates your expertise, delivers real value, and positions you as an expert in your field. And who doesn't want to do business with an expert?
Due to some serious family emergencies, a crushing workload, and the holidays, this blog kind of fell off the radar screen for a while. I'm back now, and hopefully I'll do a little better at posting. Thanks for your patience.
posted by Tom McKay @ 11:25 AM
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As a former news reporter, CBS Network feature correspondent and technology columnist, I specialize in "information marketing" -- helping clients share their professional expertise in articles, columns, newsletters, case studies, white papers, books, etc. It's a low-key, no-hype way of attracting potential clients, instead of chasing them.
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