The Joys of Writing
"There are two moments worthwhile in writing: the one when you start, and the other when you throw it in the waste-paper basket."
- Samuel Beckett
posted by Tom McKay @ 8:15 AM
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Attract More Customers
Don't chase customers -- attract them instead. Turn your extensive knowledge and experience into case studies, white papers, articles, even books -- brimming with valuable content and branded with your name. "Information marketing" demonstrates your expertise, delivers real value, and positions you as an expert in your field. And who doesn't want to do business with an expert?
Friday, March 03, 2006
About Me
- Name: Tom McKay
As a former news reporter, CBS Network feature correspondent and technology columnist, I specialize in "information marketing" -- helping clients share their professional expertise in articles, columns, newsletters, case studies, white papers, books, etc. It's a low-key, no-hype way of attracting potential clients, instead of chasing them.
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Previous Posts
- Writing Secret #1: Start Right
- Write what you mean to get what you want
- Secrets of good writing
- Ask, don't tell
- What is success?
- Writing the Inverted Pyramid
- Good communications skills = path to the top?
- I'm back
- Clear Thinking > Good Writing
- How CEOs feel about blogs
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