Don't chase customers -- attract them instead. Turn your extensive knowledge and experience into case studies, white papers, articles, even books -- brimming with valuable content and branded with your name. "Information marketing" demonstrates your expertise, delivers real value, and positions you as an expert in your field. And who doesn't want to do business with an expert?
A George Burns quip about sermons also applies to most memos and other business writing:
"The secret is to have a good beginning and a good ending -- and keep the two as close together as possible."
posted by Tom McKay @ 9:07 AM
0 Comments
As a former news reporter, CBS Network feature correspondent and technology columnist, I specialize in "information marketing" -- helping clients share their professional expertise in articles, columns, newsletters, case studies, white papers, books, etc. It's a low-key, no-hype way of attracting potential clients, instead of chasing them.
Subscribe to
Posts [Atom]
Subscribe to
Posts [Atom]
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home