What is Dell trying to tell us?

What's happening to Dell? Do they know who their customers are? Their marketing is shattering into a mish-mash of competing messages and brands.

On the one hand Dell is peddling low-end PCs in Wal-Mart stores. On the other hand, they're now selling PCs preloaded with Ubuntu, a flavor of Linux, the open source darling OS.

Can you say incongruency?